Six Benefits of Having Your Vehicle Sign Written
As the business environment becomes ever more competitive, it has become imperative to do everything to ensure that you are not just retaining your current customers but attracting new ones as well. Advertising is still one of the best ways to draw in new customers by getting your business name out there.
In recent years, more and more businesses have embraced vehicle livery as one of the most effective ways to reach potential customers who may not be very exposed to radio, television and newspapers. Vehicles wrapped in company graphics and logos have become a very common sight on our roads.
Contrary to what many people think, vehicle wrapping is not that expensive. Compared to other forms of traditional advertising, it actually works out much cheaper. Just think about the number of people who travel on vehicles either as passengers or drivers every week. These are the people you should target with van signage.
Six reasons why you should use vehicle wrapping as a way of advertising your business:
1. It is very cost-effective
The cost of advertising on billboards, in print and in broadcast media is not only extremely high but a recurring cost as well. Vehicle wraps, on the other hand, are cheaper and you don’t have to change them very frequently. Costs can start for as little as 25p per day over the life span of your vehicle.
2. It grabs people’s attention
With vehicle wraps that are brightly colored and attractive, your company vehicles will stand out from other cars on the roads and highways. People will gravitate more towards your vehicles since bright colors are naturally more engaging than dull or plain colors.
3. You have a wider reach
Vehicle wrapping has the potential to reach tens or even hundreds of thousands of viewers every month depending on the number of vehicles you have on the road and how far they travel. There are many businesses that are able to reach a wider audience from van signage than from their websites.
4. It is non-aggressive
With vinyl vehicle wraps, you don’t have to disturb potential customers to attract their attention. Anyone can spot your message while going about their business. People tend to respond better when advertising does not get in the way of what they are doing.
5. It penetrates your local market very effectively
Most people prefer to deal with businesses that are within their locality. Vehicle wrapping is very effective in deepening your reach in your local market. Most of the people who will see your vehicles passing by are people within your area.
6. Can offer protection to your vehicle
Latest vinyl techniques of vehicle wrapping also come with the added benefit of protecting your vehicle’s body against scratches and dents. At the same time, the wrappings can be easily removed without causing any damage to the vehicle’s paint.
So in summary, there is no arguing against the fact that van signage is one of the most effective tools to spread your brand awareness. With so many commuters on our roads, every penny spent on vehicle livery is worth it. If you are looking for a way to stand out from your competitors, vehicle wraps are a good place to start. They create a memory that sticks in the minds of potential customers for a long time.
And if you needed any further proof … one of our customers picked up his van from having the vehicle livery added and landed a £15,000 plumbing job because a passing prospect saw the phone number on his vehicle!